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Property & Real Estate

Stop calling every lead to find the ones ready to buy.

Property ads bring in plenty of enquiries, and most aren't ready to buy. Reply.la answers their listing questions, asks the 3 questions your agents would ask, and hands only the ones who meet your conditions to an agent to arrange a viewing. Day or night.

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Sound familiar?

Your listings bring in enquiries. Your agents can't tell which ones to call.

The problem starts the moment a buyer taps "Chat on WhatsApp" under your listing.

01

Enquiries come in at 11 PM. The reply comes the next morning.

By then they've messaged three other agents and gone with the one who answered first.

02

Agents answer "berapa harga?" and "freehold ke?" all day.

Price, size, tenure, maintenance fee, nearest LRT. The same questions eat the hours meant for viewings.

03

Every enquiry gets a call, ready or not.

Nobody knows the budget, the loan or the timeline until an agent has spent twenty minutes on the phone.

04

The ones who aren't ready yet just disappear.

No one has time to keep in touch, so they buy from someone else six months later.

Watch it work

One chat, from "unit ni berapa?" to a qualified lead

On the left, what your buyer sees. On the right, everything Reply.la does behind the scenes.

How Reply.la fixes it

One problem at a time, on the WhatsApp number your buyers already have

Problem Buyers wait until morning for the price and the size

Every listing question answered in seconds, even at midnight

Give Reply.la your listings once: price, built-up, tenure, maintenance fee, nearby schools and LRT. It answers the questions your agents answer all day, 24/7, in Malay or English, and leaves the negotiation to your agent.

  • Price, size, tenure and maintenance fee answered from your own listing sheet
  • Understands the voice notes and screenshots buyers send
  • Every reply is checked against your data before it's sent
  • Click-to-WhatsApp ad enquiries get a reply to their very first message

Problem Agents can't tell a ready buyer from a browser without a call

3 questions, your conditions. Only the buyers who pass reach an agent.

While it chats, Reply.la asks the 3 questions your agents would ask: budget, cash or loan and whether the loan is pre-approved, and when they plan to move. You set the conditions. Meet all three and the lead is labelled Qualified. Miss one and it stays labelled for nurturing, with no agent time spent.

  • Three qualifying questions woven into the chat, not a form
  • Conditions written in plain language, changed any time
  • Every answer saved to the contact, so a returning buyer isn't asked twice
  • Qualified leads land in their own column on your board

Problem Nobody is sure which leads are worth a call today

Open the board and you know who to call first

Every buyer who messages lands on your CRM board. When the AI labels a lead Qualified, the card moves to that column by itself. Your agents start the day there, call, and move the card on to Viewing Arranged.

  • Cards move on their own as the AI labels buyers
  • "Needs reply" shows who is still waiting
  • The whole agency sees the same board, live

Problem A qualified buyer is waiting and the wrong agent gets the call

Qualified leads reach the right agent with the whole story

The moment a lead passes all 3 conditions, Reply.la pauses and alerts an agent with a summary: the unit, budget, loan status and timeline. Set up one agent per area as a takeover rule, or let leads take turns between agents, so nobody sits unanswered. The agent calls and arranges the viewing personally.

  • Alerts on WhatsApp or Telegram, with the unit, budget, loan status and timeline
  • One agent per area through takeover rules, or leads shared in turns
  • The AI steps back while your agent talks to the buyer
  • Everyone sees every chat in one shared inbox

Problem Buyers who aren't ready yet just disappear

Not ready yet? They stay warm without an agent lifting a finger

A buyer whose loan isn't approved, or who's moving next year, isn't a lost lead. Reply.la keeps them labelled, follows up on its own when they go quiet with a message that fits their chat, and picks the conversation back up when they reply. When they finally pass, they're handed to an agent like everyone else.

  • Each follow-up written from that buyer's own conversation
  • You choose when: days or weeks after they go quiet
  • Approve each message before it goes out, if you prefer

Problem A new unit comes in. The buyers who wanted it never hear about it.

New listings reach the buyers who were waiting for them

Every buyer is labelled by the area and budget they asked about. When a matching unit is listed, message exactly those people in one go, through the official WhatsApp API, and the AI qualifies the ones who reply.

  • Pick buyers by label, like "Cyberjaya · RM550k – 650k"
  • Price drops and viewing weekends to past enquiries, too
  • The AI answers every reply that comes back

Built for property agencies

Why Choose Reply.la

The AI gets the headlines. These are the parts your agency will lean on every day.

Before you start

What property agents ask us

Something else on your mind? Ask us on WhatsApp.

WhatsApp Us
Will the AI check if a buyer can actually get a loan?
No. It asks whether the buyer is paying cash or taking a loan, and whether the loan is already pre-approved, and records what they say. Anything beyond that, like which bank or how much they qualify for, goes to your agent. It gives no financial advice.
Who decides what counts as a qualified lead?
You do. Write the conditions in plain language, like budget covers the listing price, loan pre-approved or cash, buying within 3 months. The AI labels a lead Qualified only when all of them are met, and you can change the conditions any time.
Where do the qualified leads go?
Into a Google Sheet your agency owns, as a new row with the unit, budget, loan status and timeline, and to the agent on duty as a WhatsApp or Telegram alert. The agent calls and arranges the viewing. Nothing is booked by the AI.
Can our agents still reply themselves?
Yes. The whole agency works from one inbox, and every message shows whether the AI or a person sent it. When an agent jumps in, the AI steps back.
Can we keep our current WhatsApp number?
Yes. With WhatsApp Coexistence, your number stays on the WhatsApp Business app on your phone while Reply.la's AI replies from the same number. Buyers keep messaging the number on your listings, and every chat also shows up in your team inbox.
How long does it take to set up?
Connecting your number takes about 15 minutes, with no coding. Reply.la uses Meta's official WhatsApp Cloud API, so you don't apply for API access yourself. Then you give the AI your listings and your 3 qualifying conditions, and test it in the Playground before it talks to a real customer.
Will messaging past enquiries about a new listing get our number banned?
No. Reply.la sends through Meta's official WhatsApp Cloud API with approved message templates, not the unofficial tools that get numbers banned. Anyone who replies STOP is unsubscribed from future messages automatically.

Your next buyer is messaging tonight. Know by morning if they're ready.

Put Reply.la on your agency's WhatsApp. Start free, no card needed.

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