Your AI doesn't just reply. It labels, hands over and follows up.
Write the rules in plain words. During every chat, your chatbot tags the customer, alerts your team when a person is needed, and chases the ones who stop replying.
Auto Label
The customer talks. The AI tags them.
Each rule is one label and one sentence about when it applies. The chatbot reads the conversation and adds the label itself, so your CRM board and sales funnel stay current without anyone tagging by hand.
Plain words, no keywords
Describe the moment, like "asks for COD or a discount". No keyword lists to maintain.
Add with AI
The AI looks at your chatbot's closing flow, suggests labels that suit your business and sharpens the conditions you already wrote.
Closed and Cannot Closed
Mark which labels mean a deal is closed, and which mean the customer didn't buy.
The same labels move cards on your CRM board and fill your sales funnel. CRM Kanban Analytics
Human Takeover
When a person is needed, your team hears about it.
Set up to 5 categories in plain words, like Discount request or Complaint. When a chat matches one, Reply.la sends your team a Telegram alert with a summary of the chat, and can pause the AI for that customer until you turn it back on.
Smart, Round robin or All
Alert every admin, rotate one admin per takeover, or send each category to the admins who handle it.
A summary, not a wall of chat
Choose what the alert includes: reason, key details, suggested next action, product and sentiment. In Malay, English or matching the chat.
Pause only that chat
Optionally stop the AI for that one customer. Every other conversation keeps running. Turn it back on from the Inbox when you're done.
See auto takeover and the one-click pause in the Inbox, and how the AI picks the chat back up. More Info
Auto Follow Up
They went quiet. The AI nudges them.
Build each follow-up rule as a small workflow: a trigger, a filter and up to 3 timed messages. Within 24 hours the AI writes the nudge from the chat. After that it sends an approved template. If the customer replies, the rest are cancelled.
AI message inside 24 hours
The nudge is written from the actual conversation, so it doesn't read like a broadcast.
Template after 24 hours
WhatsApp only allows approved templates once the 24-hour window closes, so later steps use a template.
Stops when they reply
Pending follow-ups are cancelled the moment the customer answers. Choose when they can go out: anytime, daytime, nighttime or your own hours.
See how the AI writes each follow-up from the chat, not from a script. More Info
Let the chatbot do the follow-up
Write your label rules, takeover categories and follow-up steps once. Reply.la runs them on every chat.
AI Actions are included in the Pro and Business plans. Every plan starts with a 7-day free trial.